What?  Most Web Designers Don’t Know SEO?

 

Warning!  Do Not Hire a Web Designer Unless They Are Really Good at SEO.

 

Let me as you a question.  

 

Do you want you website to show up on Page 1 of Google for the search terms your potential customers are searching for to find a product or service like yours?

 

Seems like a ridiculous question doesn’t it, of course you do!

 

Bottom line, without the proper web design and SEO principles built into that website design, and combined with the proper SEO, your new website doesn’t have a snowballs chance in hell, of ranking on the 1st page of Google.

 

We all know that web designers can create beautiful, eye catching, clever websites but what good is all that creativity if no one ever visits the site?

 

The world of web design is complex and fraught with misinformation. Chief among them is the belief that most web designers have a solid understanding of Search Engine Optimization (aka SEO).

 

The hard truth is that: 80% of website traffic comes from search engines, if you don’t design for them, your new website is going to get little or no traffic.

 

In truth, most web designers know very little about SEO and this includes those with college degrees in Website Design.

 

A friend of mine received a Bachelor’s Degree in Web Design from a reputable University. When I asked her what she was taught concerning SEO she replied… “Not much.”

 

They gave her their definition and spent a little time explaining the basic concepts, and were not actually trained in the art and science we call SEO.

 

They were told that work should be performed by an individual/company that specialized in Search Engine Optimization.

 

I agree with this as web designers are “artsy” by nature and not best suited to things that are highly technical. That’s not to say that there aren’t some who are good at both, just that it’s probably the exception rather than the rule.

 

If the business would have chosen a web designer who knew both web design and SEO and how to put the principles together correctly from the beginning, they would not have to go to another SEO company to get that service done, by someone who knows nothing about your business, almost like starting over again.

 

The real problem is that most clients know little about the web design process and mistakenly believe that their web designer has optimized their site for the search engines. As many web designers forget to discuss the topic with their clients, the site is put live without being optimized.

 

It is not until then, that the very unhappy business owner finds out why their new website is not ranking or 10 pages back in the search engines. In a market where everyone and their grandmother are web developers you really need to hire a qualified company – not person. 

 

There are so many TV and Radio commercials that make web design look so easy that even you could do it. That’s true but that’s as far as it goes. Many of those easy building sites don’t perform SEO but fear not! They will up charge you for mediocre SEO work that still won’t be too effective.

 

Every site we build is built with a strong SEO foundation so that it will connect it to the search engines so that they know you’re there and wait for your to communicate with them. 

 

If a web designer tells you that the SEO is done once the site is live they are not knowledgeable and should be avoided.

 

Just like other forms of marketing your business offline, if you want to at least compete and perhaps surpass your competitors online, you need to understand that SEO is a ongoing process that needs to be done for a minimum of 3 – 6 months, even up to a year, depending on the niche and size of the market you are competing in.  Your failure to do so, will only be letting your competitors, steal your customers.

 

Another word of advice, YOUR competitors, the ones ranked at the top of Google for any search phrase, who are currently getting the lion’s share of the customers in your market, did not get there without doing SEO and will continue doing it to maintain their rankings.

 

So why not work with one of the best web design agencies in Dayton Ohio and the Miami Valley area?  Someone who can take you from the square one design concept, to the 1st page of Google, seamlessly without wasting your time, money and the frustration of just choosing a website designer.

 

Contact us today, and lets get started on making it happen, for your business!